Market Planning

Identify optimal strategies for delivering and developing markets (2 to 5 days depending on complexity)

When to hold a market planning workshop?

• When your organisation wants to create and identify a new market


• Use current organisation knowledge effectively


• Plan the allocation of exisitng resourses to gain market access


• To understand your competitors through your employees


• To decide whether to enter or exit a market

Benefits of the workshop

• Efficient way to use existing resources knowledge to develop a new opportunity


• Obtain buy-in and enthusiasm from everyone


• Identify other exciting opportunities


• Highlight resource shortages and plan accordingly

Deliverables of the workshop

• Review the common mission, values and vision


• Clearly define the objectives of the plan


• Identify stakeholders


• Define the Market vision

Competitor review

• Describe the existing position of the business


• Define a market penetration strategy


• Define critical success factors


• Develop an action plan

Case Studies